Philip Gautier is a golf professional at Golf de la Jonchère in Creuse, France. Jean-Pascal Gautier runs JPG VIDEO, where he helps companies with their audiovisual communication strategy. Both share the same love of the game. From their conversations on the fairways came a reflection: how can we help clubs boost their attractiveness, better support their players, and simplify their communication? Here's how Golf 360° came to life.
A Response to All Three Challenges
Golf 360° offers an integrated solution that simultaneously addresses attractiveness, player support, and communication.
An immersive web application. Each hole is discovered in 360° view from the tee. The player takes in the fairway at a glance, spots obstacles, understands the layout. Then an aerial video flyover reveals the hole from above, with the pro's advice integrated directly into the sequence. In less than thirty seconds, the strategy becomes clear.
Accessible on the course. The application works on mobile. During the round, players can review a hole in seconds before playing their shot:
Golf 360° in action: preparing a hole directly on the course
An optional mini website. For clubs that want to go further, Golf 360° offers a simplified mobile site. It presents the club, integrates the immersive course tour, and links to the booking tools the club already uses within their network. The essentials, accessible in two clicks.
All Techniques Combined
To create this experience, Jean-Pascal mobilizes JPG VIDEO's full expertise. Multiple filming techniques are combined:
🎬 A Concentration of Technologies
- 360° Video for immersive views from each tee
- Cinema drone for smooth, majestic flyovers
- Cinema framing for ground sequences and clubhouse atmospheres
- Custom web application to navigate through the content
- Optional mobile mini site for complete communication
Filming takes half a day to a full day depending on the project. The team arrives with a golf cart, reserves two tee times (one before, one after) to work safely, and captures all holes in 10 to 20 minutes each.
Before filming, the pro provides hole-by-hole advice. These are then integrated into the flyover videos, creating unique content that bears the club's signature.
Within five business days, everything is ready.
The JPG VIDEO Spirit
Golf 360° continues the JPG VIDEO approach. The same values, the same commitments.
📁 Image Ownership
All videos, all 360° photos, all produced content belongs to the club. Free use, unlimited duration, no restrictions.
🗂️ Content Accessible via JPGmanager
The club accesses each file individually: hole-by-hole flyovers, 360° views, clips for social media. Everything is available, organized, ready to use.
💰 Fixed-Price Package
Drone, 360° video, cinema framing, editing, web integration: everything is included in a no-surprise package. The club knows the price from the start.
📈 Quick Return on Investment
Three new members are enough to pay for the project. And the produced content will serve for years, feeding the club's communication across all channels.
Already in the Field
Golf 360° has proven itself at several sites.
⛳ Golf de la Jonchère (Creuse, France)
Philip Gautier tested the solution in real conditions. As the club's pro, he uses the application daily with his students, showing them each hole before working on strategy on the course.
⛳ Golf d'Alençon en Arçonnay (Sarthe, France)
The mini site has significantly boosted the club's visibility. Players discover the course before booking, arrive confident, and fully enjoy their round.
These early experiences confirm the initial intuition: golf clubs benefit from investing in modern tools, designed by people who understand both the game's challenges and communication stakes.
The Creators of Golf 360°
Two Complementary Expertises
Philip Gautier
Golf professional at Golf de la Jonchère (Creuse, France). His knowledge of the game, player expectations, and teaching challenges shaped Golf 360°.
Jean-Pascal Gautier
Founder of JPG VIDEO, specialist in corporate communication strategy. He brings his expertise in audiovisual production and his perspective as a passionate golfer.
Two Expertises, One Common Ground
Philip spends his days on the green. Teaching the swing, sharing game strategy, guiding his students toward the pleasure of mastering golf: it's his profession and his daily joy.
Jean-Pascal has been advising companies on their communication for nearly twenty years. Before filming, he listens, analyzes, and understands the stakes. At JPG VIDEO, the camera never rolls before the strategy is clear. What's the target? What's the message? What distribution channel? Video is a tool serving an objective, never an end in itself.
But whenever they can, both meet on the fairways. Golf is their common ground, their endless topic of conversation.
It was during these rounds, between shots, that the idea emerged.
A Strategic Observation
Visiting numerous clubs, talking with directors, instructors, and players, Philip and Jean-Pascal identified three recurring challenges.
⛳ Attractiveness
Many magnificent courses remain in the shadows. Their beauty, character, and atmosphere struggle to come through in often outdated communication. It's a positioning challenge: the club must exist in golfers' minds before they even look for a place to play.
🎯 Player Support
Golfers discover holes one by one, without an overview. Visitors play blind. The pro would like to illustrate strategic advice with more than just words. It's a service challenge: the club that helps its players play better creates loyalty.
📱 Communication Simplicity
Clubs have a thousand things to share: schedules, rates, events. But tools are often cumbersome, websites difficult to update. Players, meanwhile, check their phones. It's an efficiency challenge: communicating better with less effort.
A Conversation That Changed Everything
One day, on the course, the question came naturally: "What if we imagined together a solution that addresses all three challenges?"
Philip knows golf from the inside. What players expect. What instructors need. What makes a club attract and retain members.
Jean-Pascal brings his perspective as a communication strategist. Before thinking about images, he thinks about objectives. What problem are we solving? For whom? With what expected outcome? This approach, proven with hundreds of companies, applies perfectly to golf clubs.
By combining their expertise—knowledge of the game and communication strategy—they outlined a new, intelligent, and original solution.
"Golf 360° was born from this shared reflection: how can we harness the power of imagery to serve club attractiveness?"
An Adventure Just Beginning
Philip and Jean-Pascal continue to refine the solution, listen to feedback, and imagine new features. Always with the same conviction: golf benefits from being shown, players benefit from being prepared, clubs benefit from communicating simply.
Golf 360° is a story of connection. Two worlds—golf instruction and communication strategy—enriching each other. A shared desire to contribute, in their own way, to the visibility of golf clubs in France.
Discover Golf 360°
A 360° perspective on your course. A new dimension for your club.