📖 THE PROJECT
For over 40 years, Normandie Manutention has been supporting businesses in Normandy with tailor-made handling solutions: rental, sales, maintenance and innovation. This corporate film tells the story of a company that places proximity, responsiveness and boldness at the heart of its customer relationship.
The video highlights the company's core values: professional expertise, territorial coverage that guarantees an agency within an hour of every customer, and the boldness that drives innovation and thinking outside the box to meet each company's challenges.
🎯 PROJECT GENESIS
This project was born from the vision of Nadia Bazille, Commercial Strategy Consultant, as part of a complete redesign of the company's website. The goal: to have quality photo and video content to support the launch of this new digital showcase.
JPG VIDEO had already produced a presentation film for Normandie Manutention in 2014. This historical collaboration, combined with our long-standing partnership with Fenwick for their product demonstrations and customer testimonials, allowed us to approach this project with an in-depth knowledge of the company, its products and positioning.
A three-part project
- Photographic content to illustrate and populate the new website
- Corporate film presenting Normandie Manutention through a narrative mixing voice-over and customer interviews
- Video clips of customer testimonials to enrich the various pages of the site
🎬 BEHIND THE SCENES
This project was built throughout 2024, in step with the website redesign. Just as a website isn't built in two weeks, the video wasn't made in two weeks either. This extended timeline allowed us to support the client in their thinking, refine the message and capture images across seasons and contexts.
The various shooting stages took us to many of Normandie Manutention's agencies across the entire Norman territory. The final video was completed in the last quarter of 2024, for launch in early 2025.
The creative challenge
The main challenge was to show that Normandie Manutention is much more than just a forklift distributor. It's a full-service company operating throughout Normandy with a comprehensive offering: logistics installation, support, financing, maintenance... A global partner that goes far beyond simply supplying equipment.
📝 FULL TRANSCRIPTION
"Boldness is our strength and rhythm, our signature."
Normandie Manutention is much more than a field player. It's a driving force, an energy in motion for over 40 years.
Normandie Manutention supports you well beyond simply providing handling solutions. We go further than meeting your needs. We understand them because we know your business perfectly.
Every day, we put expertise and innovation at the service of businesses to transport, lift and propel forward.
Whether it's short or long-term rental, equipment sales with adapted financing solutions, or flexible and efficient maintenance contracts, even for equipment you already own, we're there.
Daily. Throughout Normandy.
Are you looking for solutions to streamline your handling processes, optimize your performance, secure your equipment and increase your company's productivity? All in complete safety?
With a Normandie Manutention agency less than an hour from you, we're here, close and responsive. This proximity network guarantees the speed and efficiency you expect.
Thanks to our availability of multi-brand spare parts, we guarantee you responsiveness and performance.
Together, we actively contribute to our region's economic dynamism. That makes us proud.
At Normandie Manutention, we know that every company is unique. That's why our solutions are always tailor-made, designed to meet your needs precisely.
We master the energies adapted to your production constraints, integrate automated solutions and specific software, and offer products and services that provide the flexibility essential to your business.
Our expert and passionate teams understand your challenges and create solutions that suit you. We love working with you, and you return the favor.
Your challenges are also ours. And often, they require daring, innovating and thinking outside the box.
This boldness is at the heart of our approach, because innovating means moving forward. By offering you unique, adapted and performance-generating solutions, we build together a lasting and winning partnership.
And all this with the rhythm and boldness that define us.
🛠️ TECHNICAL SHEET
👥 THE JPG VIDEO TEAM
🙏 ACKNOWLEDGEMENTS
A big thank you to Nadia Bazille, Commercial Strategy Consultant, to Isabelle Guerin and Mattéo Bonneau, as well as the entire Normandie Manutention team who welcomed us in their agencies throughout Normandy.